Small Business Insurance & The Internet
The Voice of the Commercial Lines Customer
Research from The PIA Partnership
Founded in 1996 with start-up funding from PIA National, the companies participating in The PIA Partnership are committed to working with the American Agency System to increase market share by improving the dialogue between agencies and companies. Through its activities, The PIA Partnership identifies area of opportunity in the agency-company partnership and conducts solution-oriented research. One of the guiding principles of The Partnership is an abiding belief in the agency system as the distribution system of choice for insurance products.
PIA PARTNERSHIP DELIVERABLES
AVAILABLE ON THE PIA NATIONAL WEBSITE
Perpetuation Central helps you determine your needs, create a working plan and find the resources you need for both short term and long term plans. This involves a series of steps that will allow an agency or individual to create a customized approach - whether looking to change agency ownership ten years from now, or respond to an emergency today.
REACHING GEN Y
By carefully conducting Gen Y research and analyzing the results, we are able to produce this tool in a way that will help agents understand the issues as well as the opportunities they have in “Reaching Gen Y.” By understanding more about them, agents are better able to reach Gen Y and communicate the agency’s ability to meet their needs in a meaningful way.
Agencies use many different approaches to planning. Some agencies use complicated and involved processes while others don’t perceive planning as a separate activity- but rather blend it into their day-to-day operations and management. As a result, this tool takes into account these differences and offers a variety of approaches to planning.
Use the calculators, decide what you need to change and choose the approach that's right for your agency. They can help you spot both positive and negative trends early-on. Making the right changes at the right time can help your agency find its "sweet spot" by balancing growth and profitability - giving you greater control over your own future
CLOSING THE GAP - GROWTH & PROFIT