Small Business Insurance & The Internet

The Voice of the Commercial Lines Customer

Research from The PIA Partnership


PIA Partnership Research Findings


The research project included qualitative focus group research, involving business owners and insurance decision makers, conducted in multiple cities by research consulting firm The Pert Group; and quantitative research involving an online panel provided by SSI, consisting of a random national sampling of 1,000 small business owners with companies of 50 employees or less.